The Crunchbase вЂњFemale Founder Series,вЂќ is a few stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised money, as they are now leading effective organizations.
Dani Fankhauser, co-founder of XO, is using fun and games to generate a significantly better relationship software experience.
An very early adopter of on the web dating, Dani is not any complete complete stranger towards the battles and tiredness that originated in old-fashioned apps. In an occasion where connection is much more valuableвЂ”and difficultвЂ”than ever, she lay out along with her co-founders to produce a fresh and take that is new online dating sites. The effect is XOвЂ”the very first relationship software with icebreaker games. The unique back-and-forth of games makes it much simpler for users to begin conversations and build better connections.
We asked Dani about her change from journalist to business owner, the challenges that are new has faced from branding to fundraising, therefore the classes she has discovered as you go along.
Q: reveal the whole tale behind your companyвЂ™s founding: What led one to begin e-commerce?
A: Back in 2010, I happened to be the very first of my buddies to try internet dating, and proudly, she met her husband after I convinced a friend to join OkCupid. I became additionally one of many journalists that are first talk about Tinder. My co-founders had built a couple of viral mobile games and once I came across them in very early 2019, I happened to be individually fatigued by internet dating, therefore I knew it had been time for one thing fresh and brand new. We designed XO to incorporate games into dating to make it an event thatвЂ™s perhaps maybe maybe not demoralizing and draining, but enjoyable.
Q: What problem does your business re re solve, or make an effort to? Exactly what are probably the most meaningful effects your business has received up to now?
A: Our mission would be to assist individuals build and strengthen connections that are genuine. The word вЂњconnectionвЂќ gets a negative rep these days because social web web web sites do literally link us, but make you feel disconnected. Games have back-and-forth that is unique and arenвЂ™t too severe, and that’s why theyвЂ™re employed for team-building, for instance. Games powerfully change the tone of a discussion.
I became amazed to hear very early individual feedback that 100% of peopleвЂ™s interactions on XO have been good and that users had been saying everything they came across really was thoughtful and respectful. Needless to say it was our intention in supplying an interaction that is different other dating apps. In addition think weвЂ™re attracting the kind of individuals who donвЂ™t utilize other apps due to the give attention to look, therefore users are fulfilling people that are different XO than they’d on Tinder.
Q: In exactly what hyperlink methods you think differently regarding the industry than the others do? With what ways will you be disrupting your industry?
A: As soon as we first began pitching, weвЂ™d hear, вЂњWow, exactly how has no body thought of the yet?вЂќ Dating and gamesвЂ”itвЂ™s some of those ideas that are great think some body could have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a number of games however they arenвЂ™t your standard competitive, graphics-driven games. Therefore we arrived to it with a distinctive take about what a casino game is and just what dating must be, and thatвЂ™s why XO has therefore quickly hooked an eager fanbase.
Q: What was one unforeseen hurdle or challenge you encountered when starting out?
A: Choosing a true title for the application is one thing that appears fun it is really very difficult. The ability to communicate what it is you do in very little space mattersвЂ”itвЂ™s how we break through the noise to investors and journalists before we even get to launch as a consumer app. We wanted a thing that screamed вЂњdating and gamesвЂќ in as few letters as you are able to, and then we nailed it with XO. We really possessed a various name we utilized for about 10 months before stumbling on XO. There are plenty variablesвЂ”trademark supply (the logic around everything you can get is astonishing), social/domain accessibility, term associations individuals make (we went a couple of surveys), astonishing alternate definitions youвЂ™ll find on UrbanDictionary. One title we liked in the beginning was Wink, however some individuals linked it with a mature guy winking at a woman that is young therefore we decided the creepiness element ended up beingnвЂ™t well well worth it, despite the fact that lots of people liked the title.